Content refers to what something is made up of, or what something contains. Digital signage content is the information that's shared by digital signage software. Some of it may be close to the same content that companies previously shared via old-school signage hung on the wall, sent in emails, or announced in person or on the phone during meetings.

What Makes Up Digital Content?

There are tons of possibilities that can make up digital signage content. Words, of course, are a popular aspect. So are videos, graphs, charts, and dynamic graphics. Digital content is exciting and eye-catching and may or may not be interactive.

Who Decides On Digital Content?

Depending on what a company is using digital signage to address, digital content may be written by a Marketing strategist, an IT administrator, a Safety engineer, someone else, or a content management team. Graphics and charts may be designed by a Graphic Designer. Once the content is created, it can be easily loaded into the digital signage software. Some companies use integrations for seamless content management.

How Is It Shared?

Digital signage takes the content from a centralized location and distributes it at set times throughout locations on digital displays. The content can address different people, from employees and vendors, to customers, to patients. The type of digital content depends on the type of industry and the messaging goals. Wayfinding, announcements, safety processes, updates, advertising, and emergency messages are a few of the many types of digital content companies use.

In short, digital signage content functions similarly to regular content. The delivery of it through a signage software system is what makes it unique and more powerful than through other channels.